Work
Projects
Things I've built, studied and learned from.
Pick a trail:
01Black trail: Deep diveBonfire GolfOct 2024 – Feb 2026A community-driven venture making heated golf gloves for winter play, taken from idea to a sold-out first batch.02Blue trail: Medium readRice Cracker Market TeardownA close look at how rice crackers are made, priced, branded and sold, and where the gaps in the market are.03Green trail: Quick readTraction Case StudyHow an early-stage product found its first users, and which channels actually worked.
Trail map
Every project is a run down the mountain. Green is a quick read, blue takes a bit longer, and black is a deep dive.